Keyword & Topic Analysis

Identify the keywords and phrases that are relevant to the content. It is important to include these not only in the copy, but also in the structure on the content.

Semantics & Structure

Properly define the semantic structure of webpages. Using the proper tags allows search engines like Google to identify important, structured content. Publishing sitemaps and schemas help search engines do it.

Rich Data, Cards & Snippets

Define the data most important to customers and help search engines like Google identify and present it beside search results.

Analytics & Ads

Know which customers are being reached and understand their response. This information is used to target Pay-Per-Click ad campaigns and measure their effectiveness.